Christians are not losing on facts, argument, logic, evidence, and reasoning. We are losing because we are not effectively transmitting the faith to the next generations and probably haven’t been doing so for some time. With more nonChristians in society, logically enough, this is manifested in pop culture. Fixing how we pass on the faith is one of the most important things Christians must do. With more informed and grounded Christians in pop culture, this will have its logical effect.
The second thing is we have to fight fire with fire. The author of the ChristianityToday article doesn’t make this point and I am at a loss as to why not. He does say, correctly:
“…the church needs to broaden its apologetics work to include serious analysis of and response to popular culture, now our most potent form of religious persuasion.