web analytics

Category: Publishing

Author Involvement Central to New Publishing Models

Not too long ago I had someone pitch me a book. The book had good potential, but needed some revisions. As in other cases in my experience, the author was ready to participate in the marketing of the book, but by that it seemed clear that it was going to be publisher-initiated. The author expected me to help him revise his book and then take the lead on advertising it. This is what ‘traditional publishers’ do. I had to explain that A., I am not a publisher in that sense and B., publishers like that are a dying breed. There … continue reading...